Choose best Articles formate Formal and Informal Writing

Written By Manchun Pandit on Monday, 24 September 2012 | 22:06

Formal and Informal Writing Logo
Formal vs. Informal - Who's It For?
Often considered more engaging, informal writing figuratively loosens the author's constricting tie to offer readers familiarity and character. Formal writing, on the other hand, is used to deliver information succinctly and factually.
When determining which style is appropriate, consider how you approach your audience in a face-to-face conversation. For instance, how do you speak with your peers vs. your clients? How do you speak with your boss vs. your spouse? Based on the audience, match up the tone you use verbally with the tone you use in your writing.
In addition to your audience, consider your brand. What style do you want to be the voice of your articles? Do you want to be memorable with a loose, informal approach? Or do you want to create a solid foundation of credibility based on objectivity in a formal approach? What style best represents your brand?
With your audience and brand in mind, try out these tips when writing formally or informally!
Formal and Informal Style Tips and Examples
  • Formal writing favors longer, more detailed sentences to thoroughly convey a thought.
  • The honey badger is a species native to Africa, Southeast Asia, and the Indian Subcontinent; however, it is most dissimilar from other badger species due to its resemblance to the weasel.
  • Informal writing favors short, simple sentences.
  • The honey badger can be found in Africa. It looks like a weasel-bear hybrid.
  • Formal writing tends to be direct by using jargon to be definitive.
  • The dorsal side and head of the Emperor Penguin is black and sharply delineated from the white belly, pale-yellow breast, and bright-yellow ear patches.
  • Informal tends to be more conversational, as well as uses contractions, abbreviations, figures of speech, slang, and other colloquialisms.
  • The Emperor Penguin has been hot in the news and even the box office. If you're not sure what this lordly penguin looks like, it has a black head, bright-yellow spots around the ears, and a big ol' white belly.
  • Formal writing uses conservative punctuation (e.g., periods, commas, etc.).
  • The tiger (the largest of the cat species) is the third largest land carnivore.
  • Informal writing is generous with abrupt and dramatic punctuation (e.g., exclamation marks, the ellipses, the dash, etc.).
  • The tiger - the biggest cat of them all - is third in line to be the largest meat-eating animal in the world!
  • Formal writing uses an impersonal tone and discusses topics with more gravity.
  • As scavengers, lobsters are omnivores; however, lobsters have been known to resort to cannibalism in captivity.
  • Informal writing uses an emotional tone, first or second person point-of-view, and often discusses topics with humor.
  • Would you consider cannibalism if you and others of your kind were held prisoner for days or weeks without food? The poor lobster - who usually feeds on fish, worms, and other plant life - often does.
TIP: Formal and informal writing styles are not to be confused with passive language. Always use active language!
Article writing is dynamic - meaning two authors of the same niche, writing about the same topics may find success by writing in either style (formal or informal). Discover which style suits your audience and your brand by testing a few of these informal or formal writing styles in your articles. Often the best approach is a balance: formal to maintain authority and informal to maintain interest. So why not give it a try?
Questions? Comments? Visit this post online!
Penny, Managing EditorTo Your Article Writing Success & Passion!
Penny, Managing Editor
22:06 | 0 comments

The Dash - The Tool for Informal Authors

Written By Manchun Pandit on Sunday, 23 September 2012 | 22:11

The Dash - The Tool for Informal Authors
The dashing and dynamic dash is used when commas, parentheses, semicolons, etc., just don't have the empathetic oomph to convey an idea or interject a thought. However, the overuse of the dash can make your writing appear overdramatic and never ending without the finality of other stops or end punctuation marks.
Similar to the days of old typewriters, in the plain text world of online publication, creating a true dash (—) just isn't possible. To appease dash purists - if it's not possible to create a long dash - two hyphens side-by-side will suffice. However, it's becoming more widely acceptable to use one dash with a space on either side - which we do here.
If you have the fantastic ability to create an en dash (length of an "N") or an em dash (length of an "M"), its usage is indicated below: em dash or en dash.
Use a dash if a sentence contains an appositive (noun or noun phrase next to another noun or noun phrase). em dash
My brother - a nurse by training - is incredible at CPR.
Use a dash if a sentence has a smaller sentence within it that is an abrupt interjection, similar to a parenthetical thought or interjection. em dash
No one would ever suspect Clark Kent - a bespectacled, serious reporter - of being Superman.
Use a dash for asides, explanations, or parenthetical statements. em dash
The villain was last seen fleeing the crime scene - police were hot in pursuit.
Use a dash in the place of a colon for more emphatic effect. em dash
Listen up - while you were out, I earned a doctorate, and won a Nobel Peace prize.
Use a dash for a series within a phrase. em dash
He listed the qualities - organized, team player, and punctual - that we're looking for in a dog sitter.
Use a dash for attribution. em dash
"What would men be without women? Scarce, sir ... mighty scarce." - Marc Twain
Use a dash to indicate a journey from one place to another. en dash
The New York - Paris flight was over 16 hours.
Use a dash to indicate a continuation of an amount (e.g., pages, years, etc.). en dash
On pages 432 - 460, Vlad the Impaler was described to have lived 1431 - 1476.
Here are two more dashing tips:
  • Never use more than two dashes in a sentence, i.e., don't create a run-on sentence with dashes.
  • Dashes are traditionally not accompanied by other forms of punctuation - except when a question mark or an exclamation mark is needed to help convey the parenthetical phrase.
If you're going for an informal tone, feel free to use the dash to spice up your writing. Just don't forget to use these dash usage tips to strengthen your writing skills, as well as maintain your credibility as an Expert Author. We will have more grammar tips in the next few weeks, so stop by the Blog for the latest and greatest tips to error-free articles.
Did you miss our last edition of Top Punctuation Howlers? Find out more about the hyphen here!
What would you like to see next? Let us know by visiting this post online and sharing your suggestions in the comments section!
22:11 | 0 comments

Top 7 tips - Create Your content and Beat Writers Block

Here are some helpful tips to help you source content for new articles:
  1. Old Ezine Articles: This includes your archives for articles that you have sent your ezine from the past 10+ years. If you've created multiple articles for each email newsletter issue, we recommend that you break your old ezine articles into single article chunks rather than multi-topic articles. If you have large ezine articles from your email newsletter archive, consider breaking them down into 400-750 word chunks rather than 1,000-3,000 word articles.
  2. Old Original Forum Posts: If you've been on the Internet for some time, there is a good chance you belong to a few forums that you might call yourself a "resident expert" on. All of your old forum posts that are greater than 400 words in length will make great new articles that you can put into distribution to create more traffic and sales for your business, and enhance your credibility.
  3. Old Blog Posts: The whole point of blogging, besides posting frequently, is that you can easily syndicate your blog for others to read via the RSS reader of their choice. Because of the syndication orientation of blogging, your blog posts that read greater than 400 words make great articles that you can slap on a longer title, add a resource box that pitches your blog website and put a fast 250+ articles into immediate distribution.
  4. Out of Date Books: Are you the author of a book no longer in print? If you own the copyrights to it, this is an excellent place to create hundreds of quality articles with just a short period of editing.
  5. Current e-Books: Take 10%-20% of your hottest selling e-Books and flip into articles designed to entice your reader into wanting the complete e-Book. You still need to deliver real content value here and not get skimpy or tease them with "what they could learn if they bought your e-Book." Keep the articles short, with bulleted or small numbered lists.
  6. Top 10 or Top 7 Articles: Everyone likes content they can read very fast. Why not create top 10 lists (or any number of "Top" things) related to your niche area of expertise. To begin, just create a headline such as "Top 7 Leaders Strategies For Newbie Managers" and then number the list from 1-7. Come up with a sub-headline for each tip and then do (1) paragraph describing the tip. You'll find these are easy to produce and crank out 5-10 of them per day.
  7. Keyword Research: Google Suggest or any keyword research tool can discover topics that people are currently searching for that are related to your expertise. Use this as a springboard to launch another 25 articles that are 400-750 words, each related to answering or providing short tips on how to solve or get more out of the keywords they searched for.

    Example: "Yoga" when entered into Google Suggest tells me that I should write articles about "Yoga Journals or Journaling" and about proper form or different types of "Yoga Poses."
22:09 | 1 comments

Facebook Says They’ll Update Their Apps Every 4-8 Weeks

Written By Manchun Pandit on Thursday, 20 September 2012 | 22:09

Facebook Says They’ll Update Their Apps Every 4-8 Weeks
Facebook is adopting a new date-driven release process for mobile apps, and that will benefit you by making sure you have a new feature, bug fix, or tweak on your Facebook apps every month or two.
“Until recently, our mobile app development was feature-driven. We’d decide on a bundle of features, furiously work on them, test them, and ship. Great updates we had already finished sometimes took longer to get into people’s hands because we often had to wait for additions and tweaks that threw us off schedule. As we started developing more and more for mobile, it became clear we needed a scalable process to manage the increased mobile engineering activity and ship quality updates to users fast,” says Facebook in an Engineering note.
Moving to this date-driven release process helps their engineers, as well as users according to Facebook.
“We now schedule predictable and explicit dates when we cut from mobile feature development to testing, stabilization, and polishing. This allows engineering to move fast, keeps the apps in a shippable state, and generally removes ambiguity about when code will ship. Moving to a date-driven model means that stability and performance updates , or user-ready features,don’t need to wait on another feature to ship.”
Of course, Facebook ships updates to every day – multiple ones at that. Why can’t they just do that for mobile apps as well?
“Shipping mobile software is inherently different than shipping web software — the stakes are higher. It’s easier for code to cause an app crash on mobile than bring down an entire site on the web. And with web software you can roll out gradually and make updates before you roll out to the majority of users. With mobile software we don’t have these luxuries,” they say.
Facebook promises these timely app updates for the main Facebook app, Facebook Camera, and Facebook Messenger. They shipped an update to their iOS app today in response to iOS 6, and also released a new version on Facebook Messenger for Android.
They also just released an update to Facebook Pages Manager which allows page admins topromote posts via mobile. They didn’t mention Pages Manager as an app that will be put on this new date-driven release schedule.
22:09 | 0 comments

People Are Increasingly Turning To Social Over Search

There are plenty of sites out there that are getting more traffic from social media sites than they are from search engines. In fact, Google’s constantly changing algorithm almost demands that sites diversify their traffic sources and rely less on Google (the clearly dominant search engine) for the bulk of their traffic.
Doing great in Google now? There’s no guarantee that will last. You’re relying on an algorithm, and algorithms don’t care whether or not they have a substantial impact on your business.
Social media, on the other hand, is much more about people, and regardless of where they share it, people will always share good content, and are not necessarily influenced by over 200 mysterious signals when they share it with their own networks of friends and followers.
With that in mind, it might be good news that social media is apparently gaining ground against search in terms of the traffic it can drive to websites.
Paid Content’s Robert Andrews has a short, but interesting piece on the subject, citing UK Experian Hitwise data indicating that UK visits to major search engines dropped by 100 million through the month of August to 2.21 billion, and dropped by 40 million year-over-year. He shares the following comentary from one of Hitewise:
“The key thing here is the growing significance of social networks as a source of traffic to websites. Search is the still the number-one source of traffic, but social networks are growing as people increasingly navigate around the web via recommendations from Twitter, Facebook etc.”
This bodes well for Facebook, should it launch its own search offering in the near future, as CEO Mark Zuckerberg has hinted at.
“We’re basically doing 1 billion queries a day and we’re not even trying,” he’s quoted as saying, adding that “Facebook is pretty uniquely positioned to answer the questions people have. At some point we’ll do it. We have a team working on it,” and “Search engines are really evolving to give you a set of answers, ‘I have a specific question, answer this question for me.’”
As Andrews notes, people are increasingly finding answers to their questions in social networks. This is why a Facebook search engine could be worth something to users. It’s why the search engines like Google and Bing have added more social content to search results, and it’s whyGoogle is now failing in its mission to index the world’s information and make it universally accessible.
A recent survey from Greenlight Digital suggested that a Facebook search engine could instantly grab 22% of the market share.
22:08 | 2 comments

Facebook Pushes iOS App Update In Time For iPhone 5

Facebook Pushes iOS App Update In Time For iPhone 5
Here’s what’s new, as highlighted by Facebook:
  • Scrolling through news feed is faster than ever
  • New banner lets you tap to quickly see more stories – no need to refresh
  • Photos open fast and close with one downward swipe
  • Instant access to your notifications
  • (5.0.1) Support for iOS 6 and iPhone 5; bug fixes
Of course, iOS 6 itself comes with a great deal of new Facebook integration (as does Mac OS X Mountain Lion).
While iOS didn’t get the Messenger update Android received today, Facebook says it’s on its way to iOS soon.
In related news, the company announced a new timed release schedule for its mobile apps.
22:07 | 0 comments

Location Targeting? Create a Keyword Map to Stay Relevant

Written By Manchun Pandit on Wednesday, 19 September 2012 | 22:02

Avoid Getting Lost in Thin, Irrelevant Content by Creating a Keyword Map
What’s one of the fastest growing search trends? Travel searches and local searches.
Warning: Tread carefully! Articles targeting an audience based on a location are only successful if the article is exclusive to that location.
Relevance Matters
A common oversight of many SEO-hungry authors is repeating a keyword phrase that combines a location and a keyword (e.g., “SEO Seattle” or “Seattle Plumber”). Grammar issues aside, the author will pair these phrases with thin, generalized content or content that can be applied to other locations and is therefore irrelevant.
Readers see right through this tactic – they either know their location like the back of their hand or have a set of expectations regarding the location. One sector that has seen an overabundance of irrelevant content due to a poor localized SEO recommendation or a misunderstanding of SEO is that of the service sector.

Service Sector Scenario
Let’s say you’re a plumbing expert in Seattle, Washington and you own a plumbing repair business that serves clientele within a 30 mile radius of Seattle. Top service calls from your clientele include backed up toilets, blocked drains, ruptured pipes, sump pump issues, etc.
The problem with targeting a Seattle audience regarding your top service calls: All of these topics are applicable elsewhere, i.e., the articles will be considered irrelevant by non-Seattle audiences. Additionally, these topics have a huge audience as well as higher competition to be seen or ranked in search engines. For example, let’s say you write an article about why a homeowner should install a sump pump. The article is applicable to more than just a Seattle audience – any city that’s not in a desert or arid climate (e.g., Chicago, Illinois and Brisbane, Australia) can benefit from this article.
Create a Keyword Map
Delve further into your experience to find angles specific to Seattle by creating a keyword map, blueprint, or tree.
  • Start in the middle with your main topic (e.g., “Plumbing in Seattle”).
  • Next, consider what you have knowledge of or experience in from that original idea (e.g., plumbing ordinances, water utility, etc. specific to Seattle). Write down keyword threads off of your main topic to form your next tier.
  • Finally, continue writing more specifics off of each thread (e.g., from the Seattle Plumbing Ordinance tier, you might write legal regulations and safety, building regulations, etc.). Repeat process as needed.
Should you still write articles for a more general audience (e.g., blocked drain articles for everyone)? Absolutely. Having a balanced portfolio of articles that targets international audiences as well as local audiences will only add to your credibility and amplify your exposure. Just remember: Relevance matters.
For more tips on writing about a place or location, click here.
22:02 | 1 comments

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