Introduction of Disavow Link By Matt Cutts

Written By Manchun Pandit on Wednesday, 17 October 2012 | 09:37

“You might have been doing blog spam, comment spam, forum spam, guestbook spam…maybe you paid somebody to write some low quality articles and syndicate those all over the place with some very keyword rich anchor text, and maybe Google sent you a message that says, ‘We’ve seen unnatural links to your site or we’ve taken targeted action on some of the unnatural links to your site,’ and so as a result, you want to clean up those backlinks,” Cutts says in the video.
09:37 | 380 comments

How Can I Resolve the Problem of EMD Effected Website?


EMD (Exact Matching Domain) – Google lunch new algorithm or add new algorithm in a search process that is EMD in 27th SEP 2012. EMD is removing the all the low quality site which is get top position on the Google use from domain name. Google remove the entire site which depends on domain business. For Exam – mobile phone deals is a keyword and domain is www.mobilephonedeals.com or medical events Keyword and domain is medical-events.info. That means you can’t do the business in the internet market without fight and hard work on the site. You can’t get more benefited from domain also get punished for domain.

How the resolve the problem:-
  • Get short domain
  • Use company name in domain
  • Get more back link with high PR
  • Use Press Relese and Guest Blog Post
  • Daily original content updating on site
  • Avoid duplicate content
  • Avoid scraped content
When EMD lunch more SEO company and affiliate company are close because of all the SEO and affiliate company get benefit from domain that’s why and get back and close the company.
09:26 | 2 comments

Difference between Press Release and Guest Blog Post

Written By Manchun Pandit on Saturday, 6 October 2012 | 08:59

Difference between Press Release and Guest Blog Post
Press Release: - Press Release is an official information or statement issued to News papers or news publisher site show the information on a particular matter. It is better option for the company and product to introduce the news related product and company.

Guest blog post: - Guest blog post is a non official information about product, him self or any thinks about company, product and person. Reviews post on their blog site that is guest blog post.

Benefits:-
Press release gives better back link for a news and site. Guest post is also given the better back link for a site and page. Press release is the official statement but guest post is non-official statement publish on the site. You can publish press release on the news paper but guest blog post on the site on the internet. Guest post is combinations of thought but press release is not thought on statement. User can’t claim against guest post but claim against press release.
08:59 | 298 comments

Google Webmaster Guidelines Get An Update

Written By Manchun Pandit on Wednesday, 3 October 2012 | 04:30

Remember when an update to Google’s Webmaster Guidelines was spotted prematurely, before Google pulled it back down? Well, Google has officially updated them now.
“Both our basic quality guidelines and many of our more specific articles (like those on links schemes or hidden text) have been reorganized and expanded to provide you with more information about how to create quality websites for both users and Google,” explains Google’s Search Quality team.
“The main message of our quality guidelines hasn’t changed: Focus on the user,” the team adds. “However, we’ve added more guidance and examples of behavior that you should avoid in order to keep your site in good standing with Google’s search results.”
This video is now at the top:
The guidelines are important for not only ensuring that you aren’t manually penalized by Google, but also that you don’t get hit by an algorithm update designed to enforce them (like Penguin). They’re also just good general rules to follow for SEO and user purposes.
The guidelines are still divided into design/content, technical and quality guidelines. Peruse the new guidelines here.
04:30 | 2 comments

Matt Cutts Sheds More Light On Freshness As A Google Ranking Signal


There’s a new Webmaster Help video from Google’s Matt Cutts. In this one, he talks specifically about freshness as a ranking signal. The video is a response to the following user-submitted question:
Google has expressed in the past that frequently updated pages get a boost in rankings (QDF), that seems to favor blogs and news sites over company sites, which have less reason to be updated often. How important of a signal is “freshness”?
There’s no question that Google has put greater emphasis on freshness of content in many SERPs. Last November, Google launched the “Freshness” update, and since then, Google has made various adjustments to how it handles the signal.
I’ve criticized the search engine’s emphasis on freshness in the past, as I’ve found more times than I can count, instances of results where fresher results were being shown, making it harder to find content that was actually useful to my search needs. Readers suggested that I was not alone.
“There’s a little bit of an interesting twist in this question, where it’s not just the case that just because something is frequently updated – in terms of the pages on your blog or on your site – that you automatically should sort of be ranking higher. I wouldn’t have that interpretation of freshness,” Cutts says.
“Sometimes people are looking for something that’s fresh-seeking, so if you’re searching for an earthquake or some event that just happened, that would be QDF (that would be query that deserves freshness)…not every query deserves freshness,” he says. “So…if it’s evergreen content – sometimes people are looking for long form content or doing more research, than freshness wouldn’t be counted as that much.”
I’ve actually encountered a lot of the questionable results in searching for things that did happen in the news at one time, but were not necessarily news any longer. Part of my job is finding points of reference for articles, so this is pretty much a daily task. Freshness, in my experience, has often outweighed relevance to a fault.
“We have over 200 signals that we use, and the thing that I would not do – the pitfall – the trap that I would not fall into is saying, ‘OK, I have to have fresh content, therefore, I’m going to randomly change a few words on my pages every day, and I’ll change the by-line date so that it looks like I have fresh content,” Cutts continues. “That’s not the sort of thing that’s likely to actually lead to higher rankings.”
“And if you’re not in an area about news – you’re not in sort of a niche or topic area that really deserves a lot of fresh stuff, then that’s probably not something you need to worry about at all,” he says. “It might be better to…like in SEO, it’s not like…there will always be some SEO events, but there’s some content that’s evergreen that lasts and stands the test of time, and it might be better to work on those sort of articles than just trying to jump onto whatever’s on the top of Techmeme or whatever the story du jour is.”
“I wouldn’t spend so much time thinking about freshness just because it’s one of the over two hundred signals, that you sort of miss out on all the other signals,” he says. “Now, if you’re in a hot breaking area where you’re competing with Engadget, The Verge…you know, if you write about video games, there’s a lot of topical, breaking news, then it is good to try to be fresh and make sure that you have content that’s especially relevant.”
“But it’s not the sort of thing where you need to worry about making sure that you’re re-writing your pages or changing words on your page just so you look fresh,” he concludes. “Google is relatively good about trying to suss out when it’s more helpful to be fresh and when it’s sort of just regular search, where web pages that were good yesterday were also good today.”
You know what was really good for fresh results? Realtime search powered by Twitter.
04:14 | 2 comments

Matt Cutts Just Announced A Google Algorithm Change

Written By Manchun Pandit on Sunday, 30 September 2012 | 21:51


Google’s Matt Cutts just announced a new Google algorithm change via Twitter. He says it will reduce low-quality “exact-match” domains in search results.
It sounds like an extension of the last change he tweeted about, which was aimed at improving domain diversity. Here’s the new tweet:
Update: Cutts tweeted a follow-up:
Probably good of him to clear that up right away.
Google is about due to publish its big list of algorithm changes for the months of August and September. When that happens, it will be interesting to see how many entries are related to domains. It seems like there are typically visible themes in the lists. For example, in the June list, there were a lot of changes related to improving how Google deals with natural language.
Have you seen any effects from this update? Let us know.
Source:- http://www.webpronews.com
21:51 | 4 comments

Content Planning: Branding, Mission, and Vision

Written By Manchun Pandit on Wednesday, 26 September 2012 | 22:14

Content Planning: Branding, Mission, and VisionEzineArticles.com Logo
Maximize your impact in less time with a content plan!
The word "quality" gets a lot of play, but what it means is a little hazy. Those serious about creating a content plan with legs must first take a closer look at the abstract concept of "quality."
Quality includes, but is not limited to value, transparency, accountability, credibility, relevance, and authenticity. Those who aim to achieve quality don't forcibly throw themselves at their audience with questionable practices or create risk for their audience. Instead, these agents of quality adopt a method that increases awareness in who they are and what they do or provide: branding.
What is branding and why is it important?
From names, symbols, logos, slogans, etc., branding differentiates you from other organizations or businesses. It helps you create an identity with which you can shape how your audience perceives your brand. Branding consistently will help build audience confidence, trust, and loyalty. It will also help you save time and money as well as strengthen your organization's sense of self by identifying your mission and vision.
Mission and vision statements are a must-have for content planning. Not only are they used as branding tools to increase transparency, accountability, and authenticity, mission and vision statements are an alignment tool to help plan, position, and meet your bottom-line.
What is a mission statement?
Your mission statement is your bottom-line and guides your plans, budgets, marketing, and more. Mission statements should be straight to the point as well as answer the following questions:
  • What is the purpose of your platform or organization?
  • What value does it provide?
  • Who does it serve?
What is a vision statement?
Your vision statement is a picture of your organization's desired future and is used for goal setting, sharing, and alignment. It should focus on the value you provide and how your organization impacts the world. When writing a vision statement, consider the following questions:
  • What is your organization's cause and effect (e.g., "we do this" and "this happens")?
  • What role does your organization play in the world?
  • What would your organization's headline be 5 years from now?
In addition to the above, your mission and vision statements should:
  • be accurate and reflect your current priorities
  • avoid jargon or insider language
  • be engaging and memorable
  • be evergreen or stand the test of time
Once you have your mission and vision established, you can begin identifying your core values and creating your brand identity (how you want the audience to distinguish your brand). When building trademarks, logos, graphics, etc., use your mission and vision statements to guide your brand development.
Branding is the first step to developing a long-term content plan that will be easy to reiterate, adapt, and develop. In turn you will increase transparency and authority, as well as build awareness and trust by providing quality content and a quality user experience. From audience targeting to measuring to reiterating, we'll show you more content planning strategies in the next few weeks, so stay tuned!
Questions? Comments? Visit this post online!
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22:14 | 1 comments

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